Is a Travel Agent
Actually Worth It?
We look past the service fees to calculate the real ROI of professional travel planning in 2026.
The Time vs. Money Paradox
In 2026, the average traveler spends 38 hours researching a single international trip. If you value your time at just $50/hour, that's $1,900 in "personal labor" before you've even booked a flight.
A professional travel agent typically charges a fee between $150 and $500. Mathematically, the moment they save you more than 10 hours, they've paid for themselves. But it's not just about time.
"The goal isn't just to book a trip; it's to avoid the $500 mistake you don't even know you're making."
Average travelers save $450 per trip when using a pro to find exclusive rates.
The 3 Tiers of Value
Why some trips need a pro, and others need a bot.
Complexity Math
For a single flight and hotel, an agent adds unnecessary cost. For a 3-week multi-stop tour of Southeast Asia? They save 20+ hours and manage 15+ bookings.
The 'Upgrade' Factor
Many agents have 'Virtuoso' or 'Four Seasons Preferred' status. You pay the same as Expedia but get free breakfast, $100 spa credits, and room upgrades worth $300.
Disaster Insurance
When a flight is canceled at 2 AM, do you want to wait on hold with an airline for 4 hours, or text your agent who handles it while you sleep?
Hybrid Planning is the Winner.
Don't choose between human logic and AI speed. Use NxVoy AI to build the core itinerary, then consult an agent for the finishing touches and exclusive bookings.
Agent Worth Checklist:
If you answered yes to 2+, hire a pro.
Plan This Trip with Shasa AI
Don't just read about it—experience it. Let our AI assistant build your perfect itinerary, manage your bookings, and guide you 24/7.
Available on App Store
Wait, There's
More.
The most common questions we get about the value of agents.
Can't I just find the same deals on Expedia?
Expedia shows 'public' rates. Agents have access to 'wholesale' and 'consortia' rates. Often, the price is the same, but the agent's rate includes $200+ in extras like breakfast and hotel credit.
Do I have to pay them if I don't book?
Many modern planners charge a 'Retainer' or 'Plan Design Fee' (usually $100-$250). If you book, this is often credited toward your trip. If you don't, it covers their professional time.
Is AI replacing agents?
It's replacing the *administration* of travel. AI is great for finding facts; humans are great for handling feelings and complex nuance. AI makes agents more efficient, not extinct.